Trade Association Publishes 'Online Exhibition Utilization Guide' for the Pandemic Era

[Asia Economy Reporter Kim Heung-soon] The Korea International Trade Association (KITA) announced on the 22nd that it has published the '2021 Online Exhibition Utilization Guide' to assist Korean export companies in participating in online exhibitions.

KITA explained, "As the COVID-19 pandemic continues for a prolonged period, the shift to online exhibitions is expected to accelerate," adding, "We published the online exhibition utilization guide to strengthen the online marketing capabilities of our export companies."

The guide introduces ▲ characteristics of online exhibitions ▲ methods to search for online exhibitions ▲ application procedures ▲ marketing preparations ▲ B2B matchmaking platforms and how to utilize video consultation connections. The guide can be viewed through KITA's electronic library.

Kim Hyun-chul, Head of KITA's Global Marketing Division, said, "Even after COVID-19 is overcome and life returns to normal, overseas exhibitions are expected to integrate both offline and online formats," adding, "We will spare no effort to support our companies in proactively responding to these environmental changes and discovering opportunities for overseas expansion."

This content was produced with the assistance of AI translation services.