11st, Exclusive Brand 'AllStandard' Surpasses 200,000 Units Sold

Launched in March Last Year, Over 60 Types in One Year... Daily Necessities, Home Appliances, Food, etc.
Discovering Promising Small Manufacturers for Joint Planning "No Markup Is the Key to Popularity"
Up to 11% Discount on All Products with T Membership Until the 28th... Daily Necessities to Launch Sequentially

[Asia Economy Reporter Yuri Kim] 11st announced on the 16th that its co-planned brand with manufacturers, 'All Standard,' has surpassed a cumulative sales volume of 200,000 units in about one year since its launch in March last year.

'All Standard' is an exclusive brand of 11st, jointly planned with small and medium manufacturers to sell various daily necessities at reasonable prices by reducing distribution margins. Promising small and medium manufacturers are selected and collaborated with from the planning stage to launch products.

As the brand name suggests, the lineup consists mainly of basic products essential for daily life and necessary for customers. Starting with the 'Bamboo Towel' in March last year, a total of about 60 products have been released to date.

The cumulative sales volume over about one year is 200,400 units, with sales amounting to approximately 3 billion KRW. More than 133,000 customers purchased All Standard products. The sales amount ranking is as follows: 1st place 'KF94 Mask' with 850 million KRW (1.86 million masks), 2nd place 'Alkaline Battery' with 240 million KRW (1.116 million batteries), 3rd place 'Juksa Towel' with 180 million KRW (65,000 towels), 4th place 'Foam Safety Bathroom Slippers' with 170 million KRW (72,000 pairs), and 5th place 'Body Pillow' with 140 million KRW (8,700 body pillows).

Other popular items include daily necessities and mini home appliances featuring practical ideas such as wireless charging power banks, peel-off mask packs, swing laundry baskets, smart sensor trash cans, mini gas burners, and rechargeable lint removers, all emphasizing cost-effectiveness.

11st explained, "The reason customers choose 'All Standard' is that unnecessary extras and markups have been eliminated in terms of design, function, and price, focusing only on the essence of the product." Most All Standard products feature simple logos and minimal sizes.

The discovery and collaboration with promising small and medium manufacturers are continuously increasing. The plan is to consistently discover small and medium enterprise products that have good product quality but low brand awareness and reinvent them as All Standard products.

11st is holding a discount event on all All Standard items until the 28th. With an exclusive 11% discount for T Membership (up to 5,000 KRW), customers can purchase at lower prices than usual. On the 15th, a new tempered glass film for mobile phones was launched, and cost-effective daily necessities such as living boxes, recycling plastic bags, bottled water, and airtight containers will be released sequentially in the future.

This content was produced with the assistance of AI translation services.