Samsung C&T Fashion 'Kooho', Launches First Yoga Wear Collection
[Asia Economy Reporter Seungjin Lee] Samsung C&T Fashion Division's brand 'Kuho' announced on the 15th that it will launch its first capsule line of yoga wear and two-mile wear featuring sophisticated designs and practical functionality, tailored to the lifestyle changes of customers centered around indoor activities such as remote work and home training, as well as light outings.
Kuho focused on yoga wear and two-mile wear (comfortable clothing suitable for nearby outings and work) after considering what clothes consumers need most in the changed daily life due to COVID-19, covering everything from indoor training to light outdoor activities.
In particular, Kuho introduced yoga wear for the first time. They applied nylon tricot fabric with elasticity, resilience, moisture-wicking, quick-drying, and UV protection functions to items such as bra tops and leggings. Kuho's yoga wear can be worn for various exercises including home training, Pilates, and outdoor running, and it pairs well with casual items like sweatshirts and jogger pants, making it highly versatile.
Additionally, Kuho proposed stylish and practical casual products suitable as two-mile wear for short-distance outings. They released lightweight long and cropped jumpers, as well as sweatshirts, cardigans, and jogger pants.
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Hyunju Lee, Kuho team leader, said, “For customers who love Kuho’s sensibility, we have prepared the most needed clothes right now, from yoga wear with minimal design and excellent functionality to a variety of stylish casual products.” She added, “We hope people can enjoy a new daily life with Kuho’s luxurious and practical two-mile wear, which is highly versatile for indoor exercise and short-distance outings.”
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