IOPE Launches 5th Generation 'Air Cushion' New Product

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 15th that its research-based high-performance brand IOPE has launched the 5th generation 'Air Cushion.'

The 5th generation Air Cushion applies a specialized process that creates fine and uniform particles, enabling thin and delicate skin texture expression. It features excellent breathability and a lightweight formula, and uses an ultra-adhesive film former to minimize transfer when wearing masks. Microbiome technology for skin soothing and protection is also applied.

The 5th generation Air Cushion is released in two types: Cover and Natural. The Air Cushion Cover, as the name suggests, boasts dense coverage. It covers skin concerns such as blemishes, pores, wrinkles, and redness for 12 hours without worrying about darkening, delivering a radiant complexion. Thanks to its ultra-light innovative formula, it finishes lightly without the stuffiness typical of high-coverage products.

The Air Cushion Natural contains moist and thin contents that provide a natural correction effect and clear glow to the skin. Particles coated twice with moisturizers give hydration to the skin, and a newly applied film agent helps maintain smoother and more natural skin. Both types come in six shades (13N, 17N, 21C, 21N, 23N, 23W) to broaden consumer choices. A magnet is built into the container for easier opening and closing, and the refill method has been changed to a twist-on system for easy replacement.

The new IOPE Air Cushion product will be first introduced through the Naver Shopping IOPE Brand Day event on the same day. The official launch is on March 1, and it will be available at Aritaum stores nationwide, large supermarkets, and online shopping malls.

This content was produced with the assistance of AI translation services.