Dongwon F&B Launches Premium Health Functional Food Brand 'Ollinic'

Launch of 6 New Functional Products Centered on Individually Recognized Ingredients

[Asia Economy Reporter Lim Hye-seon] Dongwon F&B has launched a premium health functional food brand 'OLINIQ' and released six new products on the 15th.

The brand name 'OLINIQ' is a compound of the English words 'all' and 'unique,' meaning 'a special health functional food brand that contains all aspects of nutrition management.'

Dongwon F&B planned the OLINIQ brand based on its operational know-how in the comprehensive health functional food business. Using big data accumulated from 18 years of nutritional counseling for health functional foods, they analyzed consumer needs by age and gender to set the concept and created six products categorized by function.

OLINIQ consists of six products containing various functionalities centered on patented and individually recognized ingredients, allowing consumers to choose according to their needs. The products include 'Ultra Vita Action,' a highly concentrated multivitamin for easy intake with one bottle per day; 'Orderless rTG Omega Q10,' which manages blood circulation, antioxidant effects, and high blood pressure reduction all at once; 'Triple Eye Protector,' a premium product for eye health; 'Probiotics 10 Billion,' which delivers 10 billion probiotics alive to the intestines with a quadruple patented coated capsule; and 'Tres Origin Aqua Propolis,' available in stick and spray forms for antioxidant and oral antibacterial effects.

Dongwon F&B offers GNC Gold members a 30% discount on each of the six OLINIQ products. Various promotions, including providing samples to try other products upon purchase, will be held until the 14th of next month.

Prices range from 59,000 to 133,000 KRW.

This content was produced with the assistance of AI translation services.