CU, Eco-friendly PLA Container Ready Meals Surpass 1 Million Units Sold

CU surpassed 1 million cumulative sales of ready-to-eat products using eco-friendly containers just six months after their launch.

[Asia Economy Reporter Lim Chunhan] CU announced on the 15th that it has surpassed a cumulative sales volume of 1 million units (as of the end of January) just six months after launching ready-to-eat products using eco-friendly containers.

In August last year, CU became the first in the industry to apply containers made from biodegradable plastic material (PLA) to ready-to-eat products. Starting with gimbap, the application range has steadily expanded to include lunch boxes and sandwiches.

Although eco-friendly products using PLA containers are priced higher than existing products, sales of related products as of January have increased threefold compared to the initial introduction period. This is analyzed as a result reflecting a mature consumer culture toward environmental protection.

CU plans to expand the use of PLA containers to other product categories. Starting from the 23rd, all top-sealing (container-type) sandwiches produced at its own food manufacturing centers, including BGF Food, will switch to 100% PLA containers. Additionally, from the second quarter, PLA containers will be used for all new sandwich products produced at all food manufacturing centers.

A BGF Retail official stated, “We are expanding eco-friendly products focusing on items with high purchase frequency so that anyone can easily practice eco-friendly living in daily life,” and added, “CU will continue to carry out systematic and consistent eco-friendly activities to do its best as a green platform that protects the Earth.”

This content was produced with the assistance of AI translation services.