"Pension Accommodation Vouchers and Camping Cars" ... Home Shopping Tempting 'Homebodies' During Holiday Break

Last Chuseok Also Saw About Double the 'Flash Boom' Compared to the Previous Year
From Beauty and Fashion Products to Home Appliance Rentals, Considering Satisfaction and Convenience

[Asia Economy Reporter Jo In-kyung] The home shopping industry is targeting the Lunar New Year holiday demand by selling a variety of items through broadcasts, ranging from fashion and beauty products to popular home appliances, tourist accommodation vouchers, and camping cars. Due to strengthened social distancing measures caused by COVID-19, many people are spending time at home instead of gathering with family or relatives, leading to expectations of increased TV home shopping viewership.

Exclusive and Launch Broadcasts of New Products Line Up During the Holiday

According to Lotte Home Shopping on the 12th, during last year's Chuseok holiday period (September 28 to October 4, 2020), when COVID-19 resurged, product sales (based on order quantity) nearly doubled compared to the previous year's Chuseok (September 9 to 15, 2019). By category, fashion grew by 25%, health foods by 43%, and home appliances by 50%, reflecting an overall increase in demand for products related to staying at home and self-satisfaction.

Lotte Home Shopping has prepared a special event called "Exciting Shopping," running until the 14th, offering popular products such as fashion and home appliances at reasonable prices along with reward points, anticipating an increase in consumers spending the Lunar New Year holiday at home.

First, on the 13th at 10:25 AM, they will launch the 2021 spring new collection of their in-house fashion brand 'LBL.' The new products include premium materials such as 'tweed jackets' woven from high-quality yarns in various colors and 'silk denim pants.' At 9:30 PM, they will showcase mattresses from the premium lifestyle brand 'Olta,' which recorded 700 million KRW in orders during its launch broadcast last November. The mattress features a 29 cm height with a triple-layer structure, using high-elasticity 10-turn independent springs and high-density memory foam.

On the 14th at 1:00 AM, they will sell pension accommodation vouchers for 'Mohang Leisure Town' in Byeonsan Peninsula, Jeonbuk, famous for 'Haeneomi Village.' All rooms offer ocean views with sunset viewing, and there is a coastal walking trail with excellent scenery. Additionally, home appliances such as the 'Dyson Airwrap' and 'LG PuriCare Air Purifier,' as well as beauty products like 'Centellian24 Madeca Ampoule,' will be featured.

Customers who purchase products from the "Exciting Shopping" event will receive 5% reward points, and those who use the 'Gift' function to buy products will get an additional 10% reward points. Furthermore, among customers who purchase products from the 'Obokjeol' event, 10 will be selected by lottery to receive 500,000 KRW each in reward points, totaling 5 million KRW.

CJ O Shopping will present beauty and inner beauty items that are difficult to purchase domestically or through overseas direct purchase during the 'Dongbaekjeom (Dong Ji-hyun Department Store)' Lunar New Year special broadcast hosted by show host Dong Ji-hyun on the 13th. At 11:40 AM and 9:30 PM, they will sell a set of five 190 ml large containers and ten 10 ml small containers of 'Carol Frank Hydraderm Cream' for 249,000 KRW.

On the same day at 12:40 PM, the 'Reserve Age Collagen Powder' directly imported from the U.S. will be available exclusively on TV home shopping. One scoop of the powder provides about 2,500 mg of collagen, which helps maintain health and stamina and supports dietary therapy. The 5-month supply costs 129,000 KRW, and the 12-month supply is 229,000 KRW.

Rest for the Body and Mind Weary from the Holiday

Hyundai Home Shopping will hold a 'Rental Product Special Exhibition' broadcast on the last day of the Lunar New Year holiday, the 14th, showcasing six rental products such as ice water purifiers, food waste disposers, and mattresses for 50 to 70 minutes each.

Starting at 8:50 AM with Samsung Electronics home appliance package rental products, at 10:00 AM they will feature Dyson Airwrap, Dyson Supersonic, and Dyson vacuum cleaners. At 1:45 PM, they will introduce the 'Coway Ice Water Purifier,' at 4:10 PM the 'Wellix Food Waste Disposer,' and at 11:50 PM the Bodyfriend latex bed 'La Cloud.' A Hyundai Home Shopping official said, "We planned broadcasts of rental and home appliance products favored by housewives who accumulate fatigue during the Lunar New Year holiday."

NS Home Shopping will conduct the first-ever TV home shopping launch broadcast of the 'Giba Coconut Camping Car' starting at 5:15 PM on the 14th. The camping car, produced 100% domestically by camping goods specialist company GIBA to suit Korea's camping environment, uses self-produced FRP (fiber-reinforced plastic) material, offering excellent durability and cost-effectiveness compared to options, with prompt after-sales service.

Based on the Bongo 3, the 'Coconut 2' features a rear entrance to maximize space utilization and offers a family-type camping car with ample sleeping space (up to 6 people) and living space, priced at 60.2 million KRW. The 'Coconut 3,' based on the Rexton Khan, is a compact 4-wheel drive vehicle suitable for both regular roads and off-road driving, highly recommended for campers who enjoy fishing, hiking, and cycling. Its price is 73 million KRW.

This content was produced with the assistance of AI translation services.