"Enjoy a Joyful and Abundant Untact Seollal" SKT Offers Various VR·AR Services During Lunar New Year Holiday

Special New Year Greetings to Fans of 'Digital Faker' Produced by Jump Studio
Send Fun Lunar New Year Wishes to Family with Jump AR·VR App and Enjoy VR Performances and Travel

[Asia Economy Reporter Eunmo Koo] SK Telecom offers various mixed reality (MR) services to help people enjoy a joyful and abundant contactless Lunar New Year.

On the 11th, the professional gaming team T1's LoL Instagram account featured a special Lunar New Year greeting from ‘Faker’ Lee Sang-hyeok, digitally recreated for fans.

Last November, during the e-sports off-season, SK Telecom filmed Faker using Jump Studio's volumetric video capture technology to create a realistic and dynamic AR-based ‘Digital Faker.’ The ‘Digital Faker’ will soon be officially introduced through SK Telecom’s flagship AR platform, ‘Jump AR,’ and is expected to be used in various content, advertisements, and events.

During the Lunar New Year holiday, the ‘Jump AR’ application allows users to send fun photo and video cards to family and relatives who find it difficult to meet face-to-face due to COVID-19 and other circumstances.

By launching the Jump AR app and selecting the holiday selfie effect feature, users can composite their faces into backgrounds where AR animals dressed in hanbok are dancing or bowing in hanbok, then save the photos and videos to share with family, friends, and acquaintances. Customers with children can also create joyful memories at home using various themed AR characters, from giant animals to Pinkfong.

On the VR platform ‘Jump VR,’ SK Telecom provides various domestic and international VR travel videos for customers longing to travel amid COVID-19. In a situation where overseas travel is difficult, users can experience VR videos of 40 countries across the US, Europe, and Asia through overseas VR package content.

Additionally, users can enjoy performance videos by famous singers such as Lee Juck, Mamamoo, and YB, as well as a Nanta performance set against the iconic Metasequoia Road of Nami Island. Exclusive videos available only on the Jump VR app can be enjoyed free of charge regardless of the user’s mobile carrier.

Jeon Jin-soo, head of SK Telecom’s MR Service Company, stated, “We hope SKT’s mixed reality services will be useful for customers facing many restrictions on family gatherings, performances, and travel during the holidays due to COVID-19, helping them have a joyful Lunar New Year.”

This content was produced with the assistance of AI translation services.