KT&G 'Lil Hybrid 2.0' Expands Sales Outlets Across Japan

Photos of 'Lil Hybrid 2.0' for sale in Japan and three types of dedicated sticks (Photo by KT&G)

[Asia Economy Reporter Seungjin Lee] KT&G announced on the 10th that through global collaboration with Philip Morris International (PMI), the sales locations of the ‘Lil Hybrid 2.0’ and its exclusive stick ‘Mix’, launched in Japan, will be expanded nationwide.

The ‘Lil Hybrid 2.0’ was launched last October in two regions of Japan, Fukuoka and Miyagi. Starting from the 15th, the sales area will expand nationwide, including major metropolitan cities such as Tokyo, Osaka, and Sapporo, with the products sold remaining the same as before: devices in four colors and three types of exclusive sticks.

KT&G and PMI signed a contract last year for the overseas launch and sales of the heated tobacco product ‘Lil’, successfully launching it in markets including Russia, Ukraine, and Japan. This year, both companies plan to continue their global collaboration to enable the launch of ‘Lil’ in more countries.

Im Wangseop, head of KT&G’s NGP Business Division, stated, “‘Lil Hybrid 2.0’ is receiving positive responses in the Japanese market due to its differentiated taste and convenience,” and added, “This year as well, through continuous collaboration with PMI, we plan to offer various choices to consumers in overseas markets.”

This content was produced with the assistance of AI translation services.