Maeil Dairies Releases Limited Edition Cow Character Package for the Year of the Ox
[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 10th that it will apply cow characters to its representative milk products to celebrate the Year of the White Ox.
The products with new packaging include Maeil Dairies' flagship processed milk brand 'Wuyusoge' series, coffee milk 'Coffee Soge Mocachino,' and Maeil Milk Original 2-pack special set. The Wuyusoge series has been a long-standing brand loved for 18 years since its launch in 2003.
The newly developed character by Maeil Dairies is a cow character commemorating the Year of the White Ox, Sinchuknyeon, conveying New Year's greetings such as 'Pyeonanhaso' (Be Comfortable), 'Daebaknaso' (Hit the Jackpot), and 'Haengbokhaso' (Be Happy). The new packaging will be applied for a limited two months until March and will be available through existing distribution channels such as convenience stores and large supermarkets.
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A Maeil Dairies official stated, "We wanted to send joyful New Year's greetings to customers who love Maeil Dairies as we welcome the new year," adding, "We hope to bring some smiles to those tired of staying at home due to COVID-19."
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