Cuchen Hosts '#HeartToBapChallenge' for Lunar New Year Celebration
[Asia Economy Reporter Junhyung Lee] Cuchen announced on the 10th that it will hold the '#HeartToBapChallenge' event to celebrate the Lunar New Year holiday.
According to Cuchen, the HeartToBapChallenge is an event designed to convey feelings through photos and messages during a time when it is difficult to meet family or acquaintances for the Lunar New Year due to COVID-19. The event runs until the 14th.
To participate, make rice in the shape of a heart or decorate the rice with a heart-shaped ornament, then take a photo and post it on your personal Instagram along with a heartfelt message. When uploading, you must include the hashtags '#HeartToBapChallenge' '#CuchenLunarNewYearEvent' and '#Cuchen'.
One winner selected by drawing will receive Cuchen's 6-person rice cooker, the 'Styling Rice Cooker'. The winner will be announced on the 22nd of this month.
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A Cuchen representative said, "Since the atmosphere of refraining from gatherings is expected during the Lunar New Year due to COVID-19, we are holding this event to share the warmth of a warm meal and to encourage a healthy holiday."
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