11st, Monthly Sipilsul 2nd Anniversary... Cumulative Transaction Amount Exceeds 1.6 Trillion Won

11st's monthly event, Monthly Sibilsul, held on the 11th of every month, has celebrated its 2nd anniversary.

[Asia Economy Reporter Lim Chunhan] 11st announced that its monthly event, Monthly Sibeuljeol, held on the 11th of every month, has reached its 2nd anniversary. Through 24 Monthly Sibeuljeol events so far, the cumulative transaction amount has reached 1.6 trillion KRW, and the cumulative number of paying customers has reached 14.5 million.

The first Monthly Sibeuljeol of this year, held on January 11, saw an 84% increase in transaction amount compared to the same period last year. Compared to January 2019, before the introduction of Monthly Sibeuljeol, the transaction scale increased by 138%.

11st has also created new shopping content based on customer participation, such as Monthly People, which contains honest stories from various generations across all walks of life through Monthly Sibeuljeol. In addition, they plan to focus on enhancing the joy of shopping for customers waiting for Sibeuljeol by organizing diverse live broadcasts through ‘LIVE11’.

Lee Sangho, CEO of 11st, said, “Over the past two years, we have worked to make Monthly Sibeuljeol a shopping holiday of a different level,” and added, “We will continue to provide differentiated customer experiences so that customers can enjoy both the fun and benefits of shopping.”

This content was produced with the assistance of AI translation services.