Shinsegae Duty Free "Two Months of Non-Stop Tourist Flights, Highest Purchase Rates in Cosmetics and Perfume"

Diptyque, Jo Malone London, Creed, Byredo and Other Premium Niche Perfumes Rank in Top 10
February 'Super Scale Benefits' Event... Up to 830,000 KRW Offline Prepaid Card Payback

[Asia Economy Reporter Yuri Kim] The popularity of premium niche perfumes is soaring even in the skies.

Shinsegae Duty Free announced on the 10th that, based on an analysis of the spending patterns of passengers on non-landing international sightseeing flights, the top five premium niche perfume brands?Diptyque, Jo Malone London, Creed, Byredo, and Le Labo?dominated the sales rankings.

Cosmetics and perfumes accounted for 55% of total purchases, showing the highest proportion. Among the cosmetics and perfume categories, niche perfume brands were the best sellers.

The top five premium perfume brands?Jo Malone London, Creed, Diptyque, Le Labo?were all ranked within the top 10 best-selling brands among non-landing international sightseeing flight passengers. In terms of quantity sold, travelers purchased at least one premium niche perfume.

According to Euromonitor, the domestic premium perfume market surpassed 500 billion KRW in 2018 and has been steadily growing. One domestic retailer reported that sales of niche perfume brands increased by 62% year-on-year from January to November last year.

Following cosmetics and perfumes, the luxury fashion and watch & jewelry categories accounted for 27% and 12%, respectively.

Meanwhile, Shinsegae Duty Free announced that it is running a "Super Scale Benefits" event for non-landing sightseeing travelers until February 28. The online mall offers discounts of up to 41%, additional reward points worth up to 461,000 KRW, and 1,000 God Points, while offline stores provide up to 830,000 KRW payback via prepaid cards.

Customers who purchase duty-free goods worth over 100 USD will receive a 10,000 KRW Shinsegae gift certificate, and those who spend over 500 USD will be entered into a draw to win a 50,000 KRW voucher for JW Marriott Seoul.

This content was produced with the assistance of AI translation services.