OB Beer to Release First TV Commercial for 'Hanmaek' on the 11th
February South Korea Lager Restart
Embodying Aspirations for 'K-Lager'
[Asia Economy Reporter Lim Hye-seon] OB Beer announced on the 9th that it will release the first TV commercial for its new product Hanmaek starting on the 11th.
'Hanmaek' is the result of OB Beer's 'Korea Representative Lager Project,' launched to find a lager that represents the Republic of Korea. Hanmaek contains high-quality domestic 'rice' to achieve a Korean flavor, characterized by a refreshing taste.
The commercial video raises the theme of the 'taste' of lager, a type of beer, and expresses Hanmaek's ambition with the phrase "Korea Lager Restart February 2021." The model is actor Lee Byung-hun. This commercial video is also available through Hanmaek's official social network service (SNS) channels.
Hot Picks Today
"Could I Also Receive 370 Billion Won?"... No Limit on 'Stock Manipulation Whistleblower Rewards' Starting the 26th
- Samsung Electronics Labor-Management Reach Agreement, General Strike Postponed... "Deficit-Business Unit Allocation Deferred for One Year"
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- "Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
OB Beer began selling the new product Hanmaek earlier this month and plans to expand consumer access nationwide to large supermarkets, convenience stores, and restaurants from mid-February onward.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
