BMW Group Korea, MOU for Participation in 'Trans Eurasia Rally'

The World's Longest Motorcycle Rally Covering 20,000 km Across 15 Countries

[Asia Economy Reporter Yu Je-hoon] BMW Group Korea is officially participating in the world's longest motorcycle rally, the 'Trans Eurasia Rally.'

BMW Group Korea announced on the 8th that it signed a memorandum of understanding (MOU) related to Trans Eurasia and the Trans Eurasia Rally at the BMW Driving Center in Yeongjongdo, Incheon on the 3rd.

Based on this agreement, BMW Group Korea plans to jointly participate in the Trans Eurasia Rally and related events, continuously expand support for festivals and cultural activities for the development of the domestic motorcycle industry, and enhance promotional activities.

Lee Sang-hoon, General Director of BMW Motorrad, said, "We expect more overseas riders to visit Korea through the first-ever international motorcycle rally held in Korea," adding, "BMW Group Korea will strengthen cultural marketing activities that riders from all over the country can participate in and relate to, to promote the development of motorcycle culture in Korea."

Meanwhile, the Trans Eurasia Rally, held for a total of 60 days from August 15 to October 14, is an international motorcycle rally passing through 50 cities in 15 countries. Starting from Busan, the starting point of Eurasia, it will cover a distance of 20,000 km, passing through Vladivostok and Moscow in Russia, Berlin in Germany, and ending in Lisbon, Portugal, at the western edge of the European continent.

This content was produced with the assistance of AI translation services.