LG Unveils New 'Graphic Motif' to Express Vibrant Brand Identity

Photo by LG Group

[Asia Economy Reporter Kim Heung-soon] On the 8th, LG Group unveiled a new 'graphic motif' on its website and social networking service (SNS) channels to represent the LG brand in a much more vivid way. A graphic motif is a design that can express not only the logo but also the corporate image, enhancing the image so that the brand can be recalled through colors, shapes, and patterns alone as visual elements.

LG's new graphic motif features the 'L' and 'G' shapes from the existing LG symbol mark placed respectively at the top left and bottom right of the screen. In addition to the LG logo expressed in two colors, red and gray, it allows free combination and use of 10 colors and 2 background pattern designs.

The 'L' and 'G' graphic motifs appear according to the movement of products or people and also express vibration and blinking effects. LG plans to utilize this graphic motif in various ways both online?such as on web and mobile homepages, YouTube, Facebook?and offline, including advertisements and business cards.

An LG official said, "We developed the graphic motif to effectively represent the LG brand in various digital environments," adding, "Through this, we will strengthen the identity of the dynamic and evolving LG brand."

This content was produced with the assistance of AI translation services.