Woongjin ThinkBig Partners with SKT for 'Subscription-Based Smart Education Products' Business

Discounted Communication Charges When Subscribing to Woongjin SmartAll via SKT

On the 8th, at the SKT building in Euljiro, Jung-gu, Seoul, Lee Jae-jin, CEO of Woongjin ThinkBig (left in the photo), and Han Myung-jin, Head of Subscription Products CO and Marketing Group at SKT (right), are posing for a commemorative photo at the 'Business Agreement Ceremony for Revitalizing Educational Subscription Products.' Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 8th that it has signed a business agreement with SKT regarding an educational subscription product and will expand the smart education market.

This agreement aims to pioneer the market by combining the capabilities of both companies to revitalize the subscription-based smart education market, which has gained attention due to COVID-19.

The two companies agreed to launch a telecommunications fee discount product for customers under 12 years old who purchase Woongjin SmartAll, an AI learning program covering all elementary school subjects, at SKT stores. SKT customers under 12 who apply for a free trial of Woongjin SmartAll and complete membership will receive a discount on the ZEM telecommunications fee of 19,800 KRW per month for one year. Woongjin SmartAll trial opportunities will also be provided at 330 SKT Kids base stores nationwide. Customers who apply for the trial will receive 500MB of data per month for three months just by applying.

According to Woongjin ThinkBig, starting with the launch of bundled products, the two companies plan to expand the distribution of various products such as subject-specialized products and middle and high school specialized products. They also plan to continue various collaborations to develop the subscription-based smart education market based on telecommunications technology and learning technology.

Lee Jaejin, CEO of Woongjin ThinkBig, said, “It is meaningful to be able to meet more customers through the partnership with SKT,” and added, “As the industry’s number one company with 460,000 smart education members, we will strive to build an educational environment where any student can practice ultra-personalized learning based on AI education know-how.”

Han Myungjin, Head of Subscription Products and Marketing Group at SKT, said, “Starting with this partnership with Woongjin, we have taken the first step into the educational subscription field,” and added, “We will continue to expand customer experience by partnering with subscription service partners across the life domain as well as kids’ education centered on the ZEM brand.”

This content was produced with the assistance of AI translation services.