Gyeongbuk Province Focuses on Selling 643 Billion KRW of Local Currency for Lunar New Year... Supports Delivery Service for Traditional Markets

64% of This Year's 1 Trillion KRW Regional Love Gift Certificate Issuance Target Focused on Lunar New Year Sales Campaign

The photo shows the prize event at Pohang Keundonghae Market.

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gyeongbuk Province announced on the 8th that it will carry out various support activities, such as focused sales of local love gift certificates, to revitalize consumption in alley markets and traditional markets struggling due to COVID-19 social distancing measures ahead of the Lunar New Year holiday.

First, out of the 1 trillion KRW target for local currency issuance this year, 643 billion KRW will be concentrated for sale during the Lunar New Year period, with a 10% discount promotion and usage campaign through various online channels.

In addition, the provincial government and related organizations are purchasing Onnuri gift certificates in advance and conducting small-scale shopping at traditional markets in small units, while leading efforts to support local merchants' sales channels through various channels such as delivery services (courier) and online shopping malls.

Currently, delivery services using 'Naver Band' are supported at Mungyeong Central Market, and delivery services through 'mobile apps' are supported at Pohang Keundonghae Market. Also, seven markets in seven cities and counties, including Pohang Hyoja Market, provide delivery services through call centers.

Along with this, a 10-day intensive disinfection period for traditional markets before the Lunar New Year holiday has been set, during which about 200 autonomous disinfection teams and 400 Clean Safety Disinfection teams in the province join forces to disinfect main market entrances, customer rest areas, restrooms, and other shared facilities every 2 to 3 days.

Governor Lee Cheol-woo stated, "By focusing on the sales and promotion of local love gift certificates during the Lunar New Year holiday, we will create a vibrant atmosphere in the local commercial districts," adding, "As the non-face-to-face digital transition is rapidly progressing in the COVID-19 era, we will actively support delivery services and online shopping mall sales in traditional markets."

This content was produced with the assistance of AI translation services.