Shinhan Card to Launch AI-Based Comprehensive Asset Management Service in August

Standard API-Based MyData Service Launching This August
Offering Various AI Asset Management Services Including Customized Products and Credit Management

[Asia Economy Reporter Ki Ha-young] Shinhan Card will launch an AI-based comprehensive asset management service in August. The company plans to leverage its experience operating 'Shinhan My Report' as a MyData business operator and its big data analysis capabilities to take the lead in the full-fledged MyData era.

On the 7th, Shinhan Card announced that it will release a new AI-based comprehensive asset management service in August, applying the standard API method. The service will provide various asset management features based on AI, such as consumption management, personalized financial product recommendations, and credit management assistance, not only to members but also to non-members. The plan is to offer total financial services as well as personalized non-financial benefits tailored to individual lifestyles through the Shinhan Payfan application (app) alone.

Starting August 4, the standard API method must be applied instead of the scraping method, which collects financial data from other sources with the consent of the data subject. The standard API refers to a standardized format of language or messages used for communication between the operating system and application programs.

Additionally, Shinhan Card plans to produce and distribute related SNS content such as MyData utilization guides to help MyData services quickly establish themselves in the market. In connection with Shinhan Card's ESG strategy, it will also operate the industry's first MyData financial education program for teenagers.

So far, Shinhan Card has been pushing forward initiatives to take the lead in the MyData era, including being the first in the industry to start investment advisory based on innovative finance and establishing a dedicated division, the DNA Business Promotion Team, to advance as a MyData-based platform company.

A Shinhan Card official said, "We plan to perform the role of a financial and life curator by utilizing Shinhan Card's big data analysis and AI capabilities," adding, "We will do our best to evolve the financial data ecosystem through the core values of MyData pursued by Shinhan Card: 'ownership, connection, and expansion.'"

This content was produced with the assistance of AI translation services.