Samsung Electronics Celebrates Shipment of 1 Million Bespoke Home Appliances with Special Event
[Asia Economy Reporter Suyeon Woo] Samsung Electronics announced on the 7th that it will hold an event offering benefits worth up to 2 million KRW when purchasing Bespoke home appliances to celebrate the milestone of surpassing 1 million cumulative shipments of its customized lifestyle appliance Bespoke.
The 'Bespoke Festival,' running from February 8 to March 31, will take place at offline stores nationwide. Customers who purchase six or more products out of 11 different customized appliance items including TVs, refrigerators, and washing machines will receive benefits worth up to 2 million KRW through the 'BESPOKE-Q' event.
In particular, special benefits will be additionally provided to Samsung Digital Plaza customers preparing for new beginnings such as marriage, moving, or the new school term. Customers who join the Honeymoon Club will receive up to 500,000 points, Wedding Mileage members can get up to 2 million KRW cashback depending on Samsung Card usage, and Move-in Club members will receive up to 500,000 points based on their purchase amount.
Additionally, customers who purchase eligible products and verify the product serial number on Samsung Electronics’ official website will be entered into a draw to win Samsung Electronics’ new products such as TVs, refrigerators, clothing care appliances, air purifiers, and induction cooktops (one winner per product), a 2-night 3-day stay at The Westin Chosun Hotel (10 winners), and gifticons (1,000 winners).
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Hwang Tae-hwan, Executive Vice President of Samsung Electronics Korea, said, "Through the Bespoke Festival, we hope customers starting new chapters such as marriage, moving, and school admission will enjoy Samsung Electronics’ home appliances more satisfactorily." He added, "We will continue to introduce products and services that offer optimal solutions tailored to individual lifestyles and preferences."
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