Galleria百 "COVID-19 Boosts Demand for Perfume and Skincare... Sales Growth"

[Asia Economy Reporter Yuri Kim] Galleria Department Store announced on the 7th that the cosmetics market has been concentrating on perfumes and basic skincare products due to COVID-19.

Galleria analyzed that as mask-wearing became routine, people found it difficult to express their charm through color makeup, leading to an increase in those seeking their own special uniqueness through fragrance, resulting in growth in the perfume market. Additionally, as many people experienced skin troubles from prolonged mask-wearing, sales of basic skincare products also increased.

Analyzing cosmetics sales over the past year from February last year to January this year, Galleria revealed that perfume sales surged by 38.3% compared to the same period the previous year. Skincare sales grew by 6.9%, showing a relatively higher growth rate compared to the overall cosmetics sales growth of 4.7% during the same period.

In response, Galleria strengthened its premium perfume brands in the luxury hall in December last year. They introduced three new perfume brands: ▲ French niche perfume brand Ex Nihilo ▲ New York-inspired niche perfume brand D.S. & Durga ▲ French brand Frederic Malle, which is released in book-shaped boxes engraved with the perfumer’s signature and name. Notably, Ex Nihilo is an ultra-luxury perfume priced between 400,000 to 500,000 KRW for 100ml.

For skincare cosmetics, Chanel opened the first domestic 'Chanel Prive' store offering customized Chanel skincare services in the second half of last year, and Swedish skincare brand L:A BRUKET was exclusively introduced in the luxury hall.

Additionally, Galleria explained that the skincare lounge and premium perfume specialty zone 'Maison de Parfum,' first introduced at Galleria Gwanggyo last year, have received positive responses from customers.

Meanwhile, Galleria will hold a 'Luxury Hall Niche Perfume Fair' on its online shopping mall from February 8 to 28. Participating brands include four in total: new perfume brands D.S. & Durga and Ex Nihilo, as well as Byredo and Santa Maria Novella. During the event period, secret downloadable discount coupons will be provided. To boost sales for this event, Galleria will showcase a V-commerce program titled 'Luxury Hall New Cosmetics Store Sweep' on its YouTube channel 'Studio Galleria.'

A Galleria official stated, "With the rise of remote work due to COVID-19, outings by working women have decreased, and interest in the cosmetics market is shifting from color makeup to perfumes and skincare."

This content was produced with the assistance of AI translation services.