Home Shopping Industry Preparing for New Spring... Launching New Products from Private Brands One After Another

[Asia Economy Reporter Yuri Kim] The home shopping industry is rolling out new private brand (PB) products ahead of spring. They plan to sequentially introduce a variety of product lineups, including bright-colored knits that capture the essence of spring.

CJ O Shopping has selected actress Han Ye-seul as the new model for its flagship fashion brand 'The AtG' and will sequentially launch spring new products this month. On the 5th, they introduced The AtG's first spring new product, the 'Illumia Soft Knit 4-piece set.' This product is characterized by its excellent elasticity, making it comfortable to wear. It comes in four colors: Purple Rose, Cream Ivory, French Blue, and Black. A CJ O Shopping representative explained, "We focused on bright colors that express the freshness of spring."

From mid-February, the spring new products will be officially launched. Various spring-themed items such as setup suits, cardigan ensembles, dresses, collar knits, and skirts will be broadcast on CJ O Shopping sequentially until March. On the 18th, the second spring launch broadcast of The AtG will feature three types of blouses, leather jackets, and three types of denim.

The AtG is a private fashion brand first introduced by CJ O Shopping in 2011. In 2018, it became the first CJ O Shopping fashion brand to surpass 100 billion KRW in annual order amount. It ranked first in CJ O Shopping's hit products for five consecutive years until last year. So far, The AtG has offered a variety of styles ranging from casual to formal looks under the concept of styling today comfortably and trendily. Last year, the number of products released was about 70, which is 4 to 5 times more than the average of other CJ O Shopping fashion brands.

Lotte Homeshopping will launch the spring new products of its self-planned fashion brand 'LBL' on the 13th. This season, for the first time since LBL's launch, a tweed collection will be introduced. Made with premium pearl yarn for a three-dimensional effect and subtle sparkle, items such as 'Tweed Jacket' and 'Tweed Pants' will be launched on the 13th, followed by various products like tweed jacket sets sequentially.

As a representative innerwear for the spring season, the 'Silk Pullover Knit' made of 100% premium-grade silk will also be introduced on the launch day. This product follows the 100% cashmere whole garment knit, which was LBL's signature item in the winter season. Additionally, 'Silk Denim' made from authentic fabric by the 128-year-old 'CONE DENIM' company will be sold together.

Meanwhile, GS Shop will officially launch its fashion brand 'STUDIO LUXE' as a key focus this spring, making its debut on the 6th through a broadcast. The flagship program 'The Collection' will feature STUDIO LUXE's spring knits (4 types, priced at 69,900 KRW).

STUDIO LUXE is a department store brand with trendy designs. Actress Kim Hyo-jin was selected as this year's model, emphasizing comfort and luxury in wearability.

The first STUDIO LUXE product introduced by GS Shop is the 'Spring Knit' targeting the spring and summer seasons. Made with double-layered fabric, it does not cling to the body and elegantly shapes the figure. It features a half whole garment technique with minimal seams for comfortable wear and is machine washable. It is available in four colors: Orange Red, Buttercream, Lavender, and Black. Two types have V-necks, and two have boat necks.

GS Shop MD Kang Som-i said, "Since STUDIO LUXE is a brand offering a variety of fashion at reasonable prices, we believe it will satisfy GS Shop customers who seek both trendy and luxurious styles. We plan to continuously introduce various items such as dresses, blouses, and setups in the future."

This content was produced with the assistance of AI translation services.