Danggeun Market Ranks No.1 in Trustworthiness... Associated Keyword: 'Connecting Neighbors'

Satisfaction, Intention to Continue Use, and Willingness to Recommend All Ranked No. 1

[Asia Economy Reporter Kim Cheol-hyun] Carrot Market, a local community platform (co-CEOs Kim Yong-hyun and Kim Jae-hyun), announced on the 5th that it ranked first in consumer trust in a brand awareness survey. The survey, conducted jointly by Carrot Market and research specialist Embrain, was carried out from November 27 to December 3 last year, targeting 1,000 men and women aged 15 to 59 living in the metropolitan area and five major metropolitan cities.

According to the survey results, Carrot Market ranked first in the industry in all indicators measuring user trust: satisfaction (85.9%), intention to continue use (89.7%), and willingness to recommend to others (87.3%). Carrot Market also recorded the highest brand index in first awareness (49.7%), which is the first thing that comes to mind when thinking of secondhand trading, and preference (87.5%), which measures how much users like the service.

The keywords most commonly associated with Carrot Market were ▲helping exchanges between neighbors (46.5%) ▲practical (41.3%) ▲friendly (36.4%) ▲trustworthy (35.2%) ▲well-reputed locally (35.0%) ▲modest (34.1%). This is evaluated as showing that Carrot Market has established itself as a local community based on trust and connection among neighbors beyond just secondhand trading.

Among Carrot Market services, 'Dongne Saenghwal' (Neighborhood Life) showed an increase of 16.3 percentage points in awareness and 5.8 percentage points in favorability compared to the previous quarter, with 82.4% of users satisfied with the service and 77.9% willing to recommend it to others.

Kim Yong-hyun, CEO of Carrot Market, said, "Carrot Market has steadily grown based on the trust of local residents by reinterpreting the secondhand trading market and pioneering a new local community culture never seen before," adding, "We will continue to add value as a 21st-century neighborhood community that helps communication between neighbors and small business owners and plays a role in facilitating 'connections' among neighbors."

Meanwhile, as of January, Carrot Market surpassed 14 million monthly users and is expanding its service area based on 6,577 domestic regions nationwide as well as 41 locations in three overseas countries: the United Kingdom, the United States, and Canada.

This content was produced with the assistance of AI translation services.