Busan GS25 Prevents Disabilities and Child Disappearances with 10,000 Coffee Cup Holders and Chopsticks

Busan GS25, Busan Metropolitan City Disabled Family Support Center, and Police Agency Launch 'Fingerprint Pre-Registration' Campaign
'Safe Dream' App QR Code on Coffee Cup Holders and Chopsticks for Pre-Registering Children's Fingerprints, Faces, and Guardian Information
"Expanding Mainly in Areas with Frequent Missing Reports in First Half of Year... Will Serve as a Safe Social Contribution Platform"

[Asia Economy Reporter Yuri Kim] GS25 is transforming into a community social contribution platform to prevent the disappearance of people with disabilities and children.

The GS25 Sales Team in the Busan area announced on the 5th that since last month, they have been collaborating with the Busan Metropolitan City Disabled Family Support Center and the National Police Agency to conduct a campaign to prevent missing persons with disabilities and lost children, focusing on directly managed stores. The stores involved are GS25 Bugok Branch, Nampo Jeil Branch, Seomyeon Judith Branch, and Deokcheon Branch.

This campaign by the Busan GS25 Sales Team was carried out using 10,000 wooden chopsticks and coffee cup holders. The wooden chopsticks and coffee cup holders for brewed coffee in the stores included a QR code for the National Police Agency's 'Safe Dream' application and the phrase "If you find a missing person, please contact the police station." GS25 stated, "Through consumables used dozens of times daily in stores, we are playing the role of a social contribution promotion platform by raising customer awareness."

The National Police Agency's 'Safe Dream' app allows pre-registration of fingerprints, photos, and personal information to prepare for the disappearance of children under 18, people with intellectual, autism, or mental disabilities, and dementia patients. Without visiting the police station directly, users can pre-register information through mobile phone identity verification and photo capture, enabling quick identification in case of a missing person incident.

The Busan GS25 Sales Team plans to expand this missing person prevention campaign, which started within the directly managed team, to focus on commercial areas with frequent missing person reports such as tourist spots and residential areas in Busan during the first half of this year.

According to data from the National Police Agency, domestic missing person reports were 38,789 cases in 2017, 42,992 cases in 2018, and 42,390 cases in 2019, with tens of thousands of cases reported annually. While the average time to find a missing person is 94 hours, it was found to be only one hour in cases where 'fingerprint pre-registration' was completed.

Lee Dong-geon, Team Leader of the GS25 Busan New Store Team, said, "We have launched this social contribution campaign in partnership with the Busan Metropolitan City Disabled Family Support Center to ensure that tens of thousands of missing persons each year can be safely and quickly returned to their families." He added, "In the future, we will continue to explore various social contribution activities that can be carried out using the GS25 offline platform infrastructure in the Busan area and fulfill the role of a safe social contribution platform to protect socially vulnerable groups."

This content was produced with the assistance of AI translation services.