[Photo] Daesang Donates Seollal Gift Packages to 1,412 Households in Dongdaemun-gu

Daesang has continuously supported gift packages for vulnerable groups since 2012... Dongdaemun-gu staff deliver Cheongjeongwon Seol gift packages to 1:1 matched households

[Asia Economy Reporter Park Jong-il] Dongdaemun-gu (Mayor Yoo Deok-yeol), with sponsorship from Daesang (CEO Lim Jeong-bae), will deliver Cheongjeongwon gift packages to 1,412 vulnerable households in celebration of the traditional Korean holiday, Seol.

Since December 2011, Dongdaemun-gu has been running the ‘Bodeumnuri’ project to care for residents who fall into welfare blind spots due to lack of legal support.

All 1,357 employees of Dongdaemun-gu have formed one-on-one partnerships with vulnerable groups, regularly checking on them through monthly phone calls and visits to provide attentive care.

Since 2012, with sponsorship from Daesang, Dongdaemun-gu has annually delivered gift packages containing food items to one-on-one partnered households to ensure they have a warm holiday during Seol.

This year, 1,412 Cheongjeongwon gift packages worth approximately 27,000 KRW each (total value about 38.12 million KRW), containing canola oil, sesame oil, roasted salt, brown rice vinegar, oligosaccharide, ham, and jangjorim, will be personally delivered to partnered households by all 1,357 Dongdaemun-gu employees and private partners.

Yoo Deok-yeol, Mayor of Dongdaemun-gu, expressed gratitude to Daesang for their nine years of sponsorship, saying, “Thanks to Daesang’s support, our neighbors in need can enjoy a warm holiday. Although this year’s holiday atmosphere is somewhat different from previous years, I hope all residents have a safe Seol holiday at home.”

This content was produced with the assistance of AI translation services.