Kolon FnC Officially Launches Premium Golf Brand 'J.FORE'

The model is wearing Zipore's crew neck sweater.

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division is officially launching the global luxury golf brand ‘G/FORE’. Starting with the opening at Hyundai Department Store Trade Center Branch in Seoul on the 5th, they plan to target the premium golf wear market.

In Korea, Kolon FnC first officially imported G/FORE in January 2020, introducing representative products such as golf shoes and gloves through online channels and pop-up stores.

This official domestic launch focuses on the apparel segment. They will present lines that reinterpret G/FORE’s signature golf shoe ‘Gallivanter’ series and emphasize functionality suitable for the ‘MG4+’ golf shoe series. Additionally, tailored polos, crewneck sweaters, and 3-layered rain breakers are prepared to offer young golfers a sophisticated yet traditional look.

Kolon FnC signed the world’s first brand license agreement with G/FORE and custom-made products reflecting the characteristics of domestic golfers among globally popular items. Popular golf shoes in Korea such as the ‘Kilty Disruptor’ and ‘Gallivanter’ will be offered in ‘Korea Exclusive Colors’ tailored to Korean demand. This applies to golf shoes, ambidextrous gloves, and hats.

G/FORE plans to open stores in major department stores including Hyundai Department Store Trade Center Branch, The Hyundai Seoul Branch, and Shinsegae Department Store Gangnam Branch within February. After entering major commercial districts in the first half of the year, they also plan to open a flagship store in the second half. The store layout will be designed in collaboration with spatial strategy designer ‘Jong Kim’ to embody G/FORE’s unique brand identity. Online sales will be officially conducted through the golf online select shop ‘The Cart Golf’.

Moon Hee-sook, Executive Director of the Golf Business Division, stated, “With G/FORE’s brand power and Kolon FnC’s know-how, technology, and distribution network developed over many years in golf wear, we will provide an innovative brand experience and become a new iconic golf brand.”

Meanwhile, to commemorate the brand launch, G/FORE is holding an event at the Hyundai Trade Center Branch where customers who purchase over 300,000 KRW will receive a ball marker tee set, and those who purchase over 2,000,000 KRW will receive a tote bag (while supplies last).

This content was produced with the assistance of AI translation services.