Frequent "Exercising at Home," Home Training Equipment Sales Increase by 59%

Exercise Becomes Part of Daily Life, Investment in Related Products
Frequent Exercise Equipment Gains Great Popularity Through Innovative Ideas and Design Differentiation

[Asia Economy Reporter Lim Hye-seon] Sales of products that allow simple exercise at home are increasing. This is due to growing interest in lifestyle-oriented exercise amid the prolonged COVID-19 pandemic.

Shinsegae International announced on the 1st that sales of home training (home training) products at its lifestyle brand Jaju increased by 59% from November last year to January this year compared to the previous year.

The products are characterized by adding small ideas to exercise equipment to enhance exercise effects, and differentiating colors and designs. In particular, exercise mats and small exercise equipment are receiving great responses.

Jaju's exercise mats are so popular that sales have more than doubled compared to the previous year. The most popular "yoga mat with guideline lines" features center points, 45-degree lines, and hand and foot reference lines to enhance exercise effectiveness. The "non-slip mat," which can be used on both black and red sides, is suitable not only for yoga but also for various exercises, and its soft thickness also helps prevent noise between floors.

As for exercise equipment, products that allow easy stretching or muscle training, such as latex bands, dumbbells, and push-up bars, are receiving good responses, showing about a 70% sales growth rate.

The "stretching latex band" is divided into beginner and expert versions, allowing customers to choose products suitable for their exercise level or physical condition. The "dumbbells with good grip" for strength training are also made in various weights such as 1kg and 2kg.

Seeing the exercise equipment category gain popularity beyond expectations, Jaju upgraded existing products or introduced new products that enable new types of exercise earlier this year. Representative items include the lightweight and portable "stretching poly band," the "foam roller" designed to fit body curves, the firm and strong-stimulating "silicone peanut massage ball," and the "silicone weighted band" that increases exercise intensity just by wearing it.

They are also holding a ‘Home Training Best Item Promotion.’ Until the 7th of this month, customers who purchase two or more promotional products at Shinsegae International’s official online mall will receive a 10% discount.

This content was produced with the assistance of AI translation services.