Kyowon Group and Toyosae Receive '2021 Korea Brand Hall of Fame' Award

Proposal for Foreign Language Blended Learning with Premium Content and 1:1 Video Learning

Kyowon Group announced on the 29th that its smart foreign language learning brand for elementary and early childhood students, "Doyosae," was selected as an excellent brand in the foreign language education category for elementary and early childhood students at the "2021 Korea Brand Hall of Fame." Photo by Kyowon Group

[Asia Economy Reporter Kim Heeyoon] Kyowon Group (CEO Jang Pyungsun) announced on the 29th that its smart foreign language learning brand for elementary and early childhood students, ‘Doyosae,’ was selected as an excellent brand in the foreign language education category for elementary and early childhood students at the ‘2021 Korea Brand Hall of Fame.’

Hosted by the Korea Institute for Industrial Policy Studies, the ‘Korea Brand Hall of Fame’ is an event that evaluates companies’ business performance, brand value, and customer satisfaction in each field and awards the brands that have shown the greatest achievements over the year.

According to Kyowon Group, Doyosae, consisting of ‘Doyosae English’ and ‘Doyosae Chinese,’ is the number one brand in market share in the elementary and early childhood foreign language learning market with sales of 183.7 billion KRW in 2020. True to the meaning of Doyosae (DoYoSe), an acronym for Do It Yourself, its biggest feature is enabling self-directed foreign language learning at home. Doyosae is composed of content that allows fun language learning and 1:1 video lessons that can be taken safely anytime and anywhere.

First, it offers premium content that enhances learners’ interest and concentration. With about 2,400 types of premium content such as realistic 3D animations, interactive content, and 3D role-playing, foreign language acquisition is possible like playing rather than studying.

Another strength is the 1:1 video learning with professional video teachers and a solid curriculum. Interactive video lessons are possible with teachers selected through strict qualification standards such as conversation tests. Doyosae English enables systematic step-by-step learning based on a detailed curriculum spanning 5 years and 6 months, and Doyosae Chinese also fosters children’s global competitiveness with a curriculum jointly developed with professors from prestigious Chinese universities, Kyowon Group explained.

Meanwhile, Kyowon Group will hold a thank-you event from February 1 to 8 to celebrate this award.

A Kyowon Group official said, “The elementary and early childhood period is a time to build the foundation of foreign languages. It is very important to proceed with learning through a systematic curriculum during this period and to cultivate a self-directed habit of studying foreign languages independently. Doyosae will continue to strive to provide high-quality content so that our children can grow into global talents.”

This content was produced with the assistance of AI translation services.