AK Plaza "Allowing Excellent Customers to Donate Holiday Gifts... Leading Environmental Protection"

Part of the In-House Eco-Friendly Campaign RETURN TO GREEN
Reducing Waste Like Shipping Boxes and Packaging When Top Customers Choose 'Donate'
Offline Stores See 213% Growth in Livestock Genre, Online Mall Continues COVID-19 Supplies Consumption

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 28th that it will add a 'Donate' option to the holiday gifts given to its valued customers for the Lunar New Year.

Every year, AK Plaza has prepared and presented various gifts such as Korean beef, dried yellow corvina, fruits, and tableware sets to its valued customers during the holidays. This time, through the 'Goodness Instead of Gifts' event, customers can also make donations to eco-friendly organizations in their name. This is part of AK Plaza's RETURN TO GREEN campaign, which has been ongoing since 2018.

The 'Donate' option is available to valued customers from the highest tier, 'E-DIAMOND,' to the 'PLATINUM+' tier. Applications will be accepted from February 1st to 14th. Customers who wish to donate can apply to AK Plaza via phone, and once the donation is completed, they can verify the details through a donation receipt.

There is also a way to participate in eco-friendly activities without choosing the donation option. Among the highest tier customers (DIAMOND and above), those who select Korean beef meat products can reduce packaging waste caused by delivery by picking up the physical gift directly at the department store. AK Plaza plans to encourage customer participation by giving an additional '300g of meat' on-site to customers who pick up their Korean beef meat products in person.

Meanwhile, in the pre-sale of holiday gift sets conducted both online and offline since the beginning of the month, sales related to AK Plaza (offline) and AK Mall (online) increased by 40% and 99%, respectively. The department store saw significant growth in popular holiday categories, with meat products increasing by 213% and agricultural products by 391%. On the other hand, online sales rose in various categories beyond holiday-related consumption, including hygiene-related daily and health products by 338%, living products for staying at home by 46%, and new semester baby and children's products by 47%.

An AK Plaza official said, "We have considered marketing activities that can satisfy both sharing and eco-friendliness," adding, "We hope this opportunity will make the holidays warmer and more abundant for our customers."

This content was produced with the assistance of AI translation services.