[Asia Economy Reporter Minji Lee] Big Hit is showing an upward trend during trading hours. The news that the K-pop platform 'Weverse' and Naver's 'V Live' are launching an integrated platform has reflected expectations for the expansion of the content business.


At 9:59 a.m. on the 28th, Big Hit was traded at 213,000 KRW, up 2.65% during the session. On that day, the stock price soared to 219,000 KRW in the early session.


Big Hit plans to collaborate with Naver to create a new global fan community platform that integrates users, content, and services from Weverse and V Live. Big Hit will lead the business as the largest shareholder, while Naver is expected to focus on technological capabilities.



Additionally, Big Hit has invested in YGPLUS, and it is expected that artist MDs affiliated with YG Entertainment will be consigned to supply on the Weverse platform. Researcher Sunhwa Lee of KB Securities said, “It is significant that the two leading companies in the K-pop fan community platform have merged, solidifying their market dominance,” and added, “Weverse by Big Hit and YG Entertainment will record an unrivaled number one position among content platforms.”


This content was produced with the assistance of AI translation services.

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