[Chungmuro Book Cafe] Oh! Kabu-yeo~ Where Should I Go?

'Joorini...' and Other Stock Market Beginner Books Gaining Popularity
Half of Top 10 Are in Economic Fields Like Asset Management

'Pachinko' Gains Attention with Apple TV Drama Adaptation
Fantasy Tale Depicting Dream Trading Also Thriving

[Asia Economy Reporter Donghyun Choi] Books related to stocks are heating up the bookstore scene at the beginning of the year. This is presumed to be due to increased interest in stock investment following the recent breakthrough of the KOSPI surpassing 3000 and the KOSDAQ exceeding 1000 during trading on the 26th.

Asia Economy Newspaper selected bestsellers based on book sales from January 20 to 27. The rankings referenced sales data from major online and offline bookstores such as Kyobo Bookstore, Interpark, and Yes24, combined with ratings from Asia Economy reporters to compile a comprehensive ranking.

The most popular book was “Top 77 Most Asked Questions by Stock Market Beginners”, which ranked first at all three bookstores. This book is an introductory guide to stock investment by Seunghwan Yeom, head of Ebest Investment & Securities. The author is popular for appearing on a YouTube economic channel with over one million subscribers, where he explains stock market trends and investment information in an easy-to-understand manner.

“Stock Investment Follow-Along Without Hesitation” by Jaesoo Yoon, a first-generation securities expert with 30 years of experience in the securities industry, ranked 5th and 8th at Kyobo Bookstore and Interpark respectively, placing 7th overall. As we enter the era of “Samcheonpi” (KOSPI 3000) and “Cheonsudak” (KOSDAQ 1000), interest in stock-related books is unlikely to fade anytime soon.

Notably, books related to money such as “The Scenario of Money” and “The Psychology of Money” also ranked high. Readers’ interest is expanding beyond simple stock investment to how to approach long-term asset accumulation.

While economic and business books made up half of the list, the novel “Dollar Gut Dream Department Store” ranked second. Published in July last year, it has sold about 300,000 copies to date. The book stands out with its ingenious question, “Can dreams that exist only in the unconscious be bought and sold?” It is a fantasy novel containing secret episodes of people who create, sell, and buy dreams. The e-book was first released through Tumblbug crowdfunding, followed by a print edition through word of mouth.

The novel “Pachinko 1 & 2” by Korean-American author Min Jin Lee also ranked 6th. Recently, the US online streaming service Apple TV Plus announced plans to produce a drama based on Pachinko, which is interpreted as increasing the original readers. The drama cast includes actors Youn Yuh-jung, Lee Min-ho, and Jung Woong-in, who have recently made records with the film Minari.

The globally renowned management scholar Mauro Guillen from Wharton School authored “The Great Shift of 2030”, which ranked 3rd. The book examines what kind of world will unfold by 2030 amid rapid changes such as COVID-19 and the Fourth Industrial Revolution. The author predicts that the world’s center will shift from the Atlantic to Asia and Africa, from the younger generation to the older generation, and from men to women.

National parenting mentor Dr. Eun-young Oh’s “How Should We Speak?” secured 5th place. The book vividly describes situations that anyone living with children can experience and empathize with. It also suggests appropriate conversational methods to teach children in each situation, addressing how a parent’s small words can impact a child’s growth.

Additionally, “The Illusion of Fairness” and “Hacker TOEIC Vocabulary” ranked 8th and 9th respectively.

This content was produced with the assistance of AI translation services.