GS25, 142 Signature Convenience Store Products with 'Unprecedented Promotions' Ahead of Seollal
[Asia Economy Reporter Kim Yuri] GS25, a convenience store operated by GS Retail, announced on the 28th that it will hold a "special event" featuring 142 representative convenience store products starting from the 1st of next month to celebrate the upcoming Lunar New Year holiday.
To stabilize soaring prices ahead of the Lunar New Year and to revitalize consumption that has been subdued due to the novel coronavirus infection (COVID-19), GS25 has prepared an additional event composed of representative products from each category, in addition to the regular monthly events featuring about 1,200 products.
Among the 142 event products, 96 items including ▲Yours Hollys Cold Brew ▲Ottogi Yeol Ramen Small Cup Hodumaru Home 5500 ▲Haribo Happy Grape ▲Relief Disposable Mask 6-pack will be offered as buy one get one free (1+1) deals, while 46 items such as ▲Washed Apple (single) ▲Philippine Bananas (5-6 pieces) ▲CJ Hetbahn 30-pack set ▲Bibigo King Dumplings ▲Choco Home Run Ball will be available at special prices or as buy two get one free (2+1) deals. From February 15, a promotion offering 4 cans of all craft beers for 10,000 KRW will be held.
Events to enhance shopping convenience for foreigners residing in Korea and overseas travelers will also be strengthened. GS25 decided to significantly expand the "Korea Grand Sale" event, which it has been participating in since the 14th, focusing on K-food. For foreigners who find it difficult to enjoy the taste and charm of Korea due to COVID-19 travel restrictions, a month-long event in February will offer up to 60% discounts on 75 K-food products including tteokbokki, gim (seaweed), sikhye (sweet rice drink), and kimchi.
Park Sang-wook, head of the GS25 Marketing Team, said, "We planned a large-scale event targeting both domestic and foreign customers to stabilize rising prices ahead of the Lunar New Year and to revitalize consumption subdued by COVID-19. We will focus on creating a shopping environment where customers using convenience stores can fill their baskets without burden."
Meanwhile, Health & Beauty store Lalavla, participating in the "Korea Grand Sale" with GS25, plans to hold a discount event from February 11 to 17 for foreign customers presenting passports: 10% off on purchases over 100,000 KRW and 15% off on purchases over 300,000 KRW.
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