Health Functional Food Sector, KGC Ginseng Corporation's 'Jeonggwanjang Alpha Project'

[2021 Asia Consumer Awards] 7 Functional Health Solutions Tailored for Modern People to Choose From View original image


[Asia Economy Reporter Lim Hye-seon] KGC Ginseng Corporation's 'Jungkwanjang Alpha Project' is a specialized functional health food brand that provides smart solutions for modern health issues. It consists of a total of seven products targeting specific health concerns such as eye health, liver health, and gut health. All products contain nutrients that protect cells from harmful substances, aiding antioxidant effects, and the product names are designed to intuitively convey their benefits.



As a product made by Jungkwanjang with over 120 years of history, efforts have been made to create trustworthy products through thorough manufacturing process management, from raw material selection to quality control. The 'Alpha Project Sleep Health,' released last year, is popular among those suffering from sleep disorders. It contains 'Rice Bran Alcohol Extract,' which helps promote deep sleep, and 'Lactium,' which helps relieve tension caused by stress, designed to support restful sleep and stress relief for busy modern people. It also includes 'Pantothenic Acid,' necessary for fat, carbohydrate, and protein metabolism and energy production, 'Folic Acid,' essential for cell and blood formation, and 'Selenium,' needed to protect cells from harmful oxygen species, thereby aiding antioxidant effects.


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