[2021 Asia Consumer Awards] Toppings Mixed to Taste, 500 Million Units Sold Over 17 Years

Fermented Milk Sector, Seoul Milk Cooperative 'Biyotteu'

[Asia Economy Reporter Lim Hye-seon] Seoul Milk Cooperative's 'Biyotte' has been a popular product loved by consumers for 17 years since its launch in 2004. Since its release in 2004, 'Biyotte' has reached a cumulative sales volume of 500 million units as of December last year, firmly maintaining its undisputed No. 1 position in the 'topping yogurt' market.

'Biyotte' features a square container with smooth plain yogurt made from Seoul Milk's domestic raw milk on one side, and toppings on the other side, allowing consumers to mix the two by tilting the container. Another distinctive feature is the application of a special coating technique called 'Balsuride' on the yogurt lid, preventing the yogurt fermentation liquid from leaking. Depending on preference, consumers can mix their desired flavor and amount of toppings, making it perfect as a nutritious snack or meal replacement.

This content was produced with the assistance of AI translation services.