[2021 Asia Consumer Awards] Premium Materials and Technology Meet Italy
Men's Formal Wear Category - Samsung C&T Fashion (Galaxy)
[Asia Economy Reporter Seungjin Lee] Galaxy, the men's clothing brand under Samsung C&T Fashion Division, has been a leading men's wear brand in South Korea since 1983. Galaxy is a new genre of hybrid classic that combines luxurious materials and excellent tailoring skills with the free and innovative Italian sensibility.
Through the President line commemorating the '2010 G20 Summit,' it conveyed political leadership, and through official sponsorships of the 'Pyeongchang Winter Olympics Bid Committee' and the '2012 Nuclear Security Summit,' it demonstrated leadership in global diplomacy. It has conveyed sportsmanship and leadership of fair play through the 'Galaxy Legendary Blue Suit' worn by the 'Legend All-Star Best 10' commemorating the 30th anniversary of professional baseball, and the official uniforms 'Galaxy Pride Eleven' for the 2010 South Africa World Cup, 2014 Brazil World Cup, and 2018 Russia World Cup.
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The newly launched 'Galaxy Lounge' store features Galaxy's premium products, as well as products from Lansmere, the luxury select shop of Samsung C&T Fashion Division, and specially made men's exclusive products for Galaxy Lounge. The 'Galaxy Lounge' offers not only Galaxy's premium products such as suits and jackets but also products from global luxury brands discovered through Lansmere, allowing customers to get a comprehensive view of men's fashion trends.
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