[2021 Asia Consumer Awards] Korea Yakult MPRO3, 90 Million Units Sold in 2 Years Since Launch

[Asia Economy Reporter Lim Chunhan] Korea Yakult's ‘Jang Care Project MPRO3’ is a product focused on gut health. MPRO3 has recorded an average daily sales volume of 150,000 units and surpassed a cumulative sales volume of 90 million units in less than two years since its launch.

This product was developed over a long research process and was created in four years. It allows simultaneous intake of probiotics and prebiotics, which serve as food for lactic acid bacteria, upgrading the functionality of gut health products to the next level.

MPRO3 is made using a patented lactic acid bacteria blend of three types of probiotics from Korea Yakult. Through joint research with the Korean Society of Metabolic and Nutritional Surgery, it was confirmed that consuming these probiotics can help promote the growth of beneficial bacteria and suppress harmful bacteria. Another feature is that the probiotics are encapsulated to enhance safety and preservation. The dual cap design allows for easy consumption together with the liquid.

This content was produced with the assistance of AI translation services.