[2021 Asia Consumer Awards] Beyond Luxury, Geumgang Shoe's 'Heritage' Masterpiece
Footwear Category - Geumgang Shoe
[Asia Economy Reporter Seungjin Lee] Geumgang Shoe has increased efficiency by integrating and relocating its Bupyeong production factory and Cheonan logistics center to Sejong City. Geumgang Shoe insists on domestic production only by applying the production lines and machinery equipment of Italian luxury factories identically in Korea.
Heritage, the only domestic men's handmade shoe brand, boasts technology and quality comparable to luxury brands. With the management philosophy that "only shoes that fit Koreans perfectly can provide customer satisfaction," it offers good shoes to the public at reasonable prices. Currently, the Heritage line operates under the concept of "7 classic items every man must have," ranging from the 'Heritage Seven' to the premium line 'Heritage Black,' which embodies the passion and craftsmanship of artisans.
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The bespoke service, which customizes shoes according to customers' preferences, is provided by Heritage artisans with over 30 years of tradition and the best domestic technology, delivering tailor-made shoes for each individual customer. Additionally, Geumgang Shoe has launched a YouTube channel to share the bespoke service process and shoe care methods, aiming to engage consumers more closely by addressing their questions through the channel.
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