Offblack Opens Popup Store at Hyundai Department Store Pangyo Branch

[Asia Economy Reporter Yoo Hyun-seok] British premium blending tea ‘OFFBLAK’ announced on the 27th that it will open a pop-up store at the 'WE MARKET' food hall on the B1 floor of Hyundai Department Store Pangyo from the 29th of this month to the 4th of next month.

The upcoming pop-up store will showcase a variety of British royal premium blending teas and herbal teas to consumers.

Visitors can experience a total of six products in one place, including OFFBLAK’s flagship product ‘Future is Pink’, as well as ‘Yua Golden’, ‘Wild at Heart’, ‘Brighten Up’, ‘Downtime’, and ‘Slip Bridge’. Unlike regular black teas, these products feature 100% natural ingredients, high-quality tea leaves, excellent taste, and trendy packaging.

OFFBLAK, which first launched on Naver Smart Store last November, is rapidly rising in the tea market with the concept of ‘a day’s tea for morning, lunch, and evening’. The Pink Line, which provides pleasant energy in the morning, the Green Line, which purifies body and mind before and after lunch and exercise, and the Purple Line, which comforts the tired self in the evening, can all be experienced directly at the pop-up store.

Additionally, a special giveaway event will be held for customers visiting the pop-up store. Along with a 50% discount on tumblers, customers who purchase OFFBLAK gift sets will receive an additional ‘OFFBLAK Day Tea Sample’ or ‘OFFBLAK Tea 1 pack’, offering unprecedented benefits not available online.

An OFFBLAK representative said, “To welcome the New Year 2021, we planned a pop-up store where customers can experience various blending teas and herbal teas from OFFBLAK,” adding, “We will continue to approach consumers to meet their needs in line with the tea culture spreading mainly among the MZ generation by adding trendy sensibilities through diverse marketing activities.”

Meanwhile, due to the spread of the novel coronavirus infection (COVID-19), the tasting corner has been omitted for the safety of visitors. Furthermore, during the event period, OFFBLAK will do its best to manage store hygiene and quarantine, including temperature checks and hand sanitization for customers and staff visiting the pop-up store.

This content was produced with the assistance of AI translation services.