[2021 Asia Consumer Awards] Paris Croissant Recreates the 'Crispy Outside, Soft Inside' Taste of French Local Bakeries

Asia Economy Special Award

Paris Croissant's bakery brand Paris Baguette is leading the industry through endless innovation such as differentiated ingredients and product development, and quality enhancement. In 2015, it introduced French wheat for the first time in Korea, recreating the taste of bread from France using freshly milled flour. French wheat has a low protein content and high mineral content, making it the optimal ingredient for producing bread with a crispy crust. The popular product, ‘Pure Milk Cake,’ uses organic milk from ‘Seol Farm,’ Korea’s first organic farm, to add freshness and healthiness by staying true to the natural taste of milk, and it focuses solely on taste and quality by excluding decoration and design.

Recently, with the increase of single-person households and dual-income couples choosing bakery items as meal substitutes, Paris Baguette also launched the ‘Hot & Grill Sandwich,’ which is baked on the spot. This product adds warmth to the healthiness and freshness of traditional sandwiches. In October last year, the brand entered the home meal replacement (HMR) market by launching its own private brand (PB) ‘First Class Kitchen.’

Through the Happy Order application and website, customers can check the bread release times for each store, and Paris Baguette operates ‘Pava Delivery,’ the industry’s first delivery service. Paris Baguette implements various franchisee training programs to ensure that high-quality products and services are consistently provided to consumers at over 3,400 franchise stores nationwide.

This content was produced with the assistance of AI translation services.