Lotte Confectionery Monthly Snacks Sold Out 3,000 Units on Lotte Home Shopping Live Broadcast

Snack Subscription Service 'Wolgangwaja' to Launch Limited Edition from June

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery announced on the 26th that its snack subscription service, Monthly Snack, sold over 3,000 units during the Lotte Home Shopping mobile live broadcast held at 8 PM on the 22nd, achieving a complete sell-out.

'Monthly Snack' is a snack subscription service that curates snacks based on a selected theme each month and delivers them regularly. It was first launched in June last year with a limited edition of 200 units, which sold out within 3 hours. Subsequently, limited quantities of 500 units in August and 1,000 units in November were all sold out early. Since the launch of 'Monthly Snack,' Lotte Confectionery has gradually increased the quantity each time and diversified the packaging sizes to meet consumer demands, enhancing the service's completeness. Awareness of 'Monthly Snack' has also steadily increased, and about half a year after its release, the 3,000 units?15 times the initial quantity?released on the 22nd sold out within an hour. On that day, the Lotte Home Shopping mobile live broadcast attracted approximately 2,500 viewers, gaining significant popularity.

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