Bodyfriend Supplies 1,034 Massage Chairs to Hyundai Motor Company
Expanding B2B Business Through Customizing Products
Bodyfriend announced on the 26th that it has signed a contract to supply a total of 1,034 massage chairs to Hyundai Motor Company. Photo by Bodyfriend
View original image[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 26th that it has signed a contract to supply a total of 1,034 massage chairs to Hyundai Motor Company.
Bodyfriend was finally selected as the supplier after a fair evaluation in a competitive bidding process involving several massage chair companies. Bodyfriend enhanced its competitiveness by proposing customized massage chair products that meet customer demands.
Recently, Bodyfriend has been accelerating its business-to-business (B2B) operations by supplying customized products to major domestic companies. In October last year, it delivered about 700 units to NH Nonghyup Life Insurance and ABL Life Insurance, among others.
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Bodyfriend plans to organize dedicated delivery and service teams to handle the large-scale supply of massage chairs as well as maintenance. A Bodyfriend official stated, “The number of companies installing massage chairs for employee health as part of in-house welfare is increasing,” adding, “Through this, corporate customers and public institutions are steadily increasing their purchases of massage chairs.”
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