KT M Mobile Targets Galaxy S21 Unlocked... Main Plan Subscribers Triple Compared to Previous Month

[Asia Economy Reporter Eunmo Koo] The average daily subscribers to KT M Mobile's flagship plans have more than tripled compared to December last year. This is attributed to the success of pricing policies and promotions aimed at securing customers using unlocked devices following the launch of the Galaxy S21.

KT M Mobile announced on the 26th that the average daily subscribers to its unlimited plan "Moduda Mamkkeot 11GB+" (11GB + daily 2GB + 3Mbps / 32,980 KRW) increased approximately 3.2 times compared to December last year. During the same period, the unlimited data plan priced in the 20,000 KRW range, "Data Mamkkeot 15GB+ / 100 minutes" (15GB + 3Mbps / 25,300 KRW), also saw its average daily subscribers rise about 2.3 times. Both plans are part of the "Deideuk (Data + Benefit) Promotion," which grants an additional 100GB and 50GB of data monthly, respectively.

Additionally, KT M Mobile provides device damage insurance for up to two years to Galaxy S21 unlocked device customers. Customers who purchase a Galaxy S21 unlocked device and subscribe to one of KT M Mobile's six flagship plans?including ▲Google Play 100GB+ (39,700 KRW/month), ▲Moduda Mamkkeot 100GB+ / Game Box (39,700 KRW/month), and ▲Google Play 11GB+ (32,980 KRW/month)?receive free damage insurance valued at approximately 2,800 KRW per month for two years.

Moreover, Galaxy S21 unlocked device customers subscribing to plans costing over 10,000 KRW per month are eligible for three months of insurance premium support. This device damage insurance promotion is limited to the first 2,000 customers and previously received strong positive responses from iPhone 12 unlocked device customers who purchased last year.

KT M Mobile also introduced mobile platform bundled plans targeting young customers who enjoy mobile content on high-performance smartphones. After launching the "Google Play Plan" on the 18th, which offers a 10% discount on Google Play gift code payments, KT M Mobile expanded consumer choices by becoming the first in the industry to offer plans combined with cloud gaming services.

The "Moduda Mamkkeot 100GB+ / Game Box" plan, priced at 39,700 KRW per month, provides 100GB of LTE data and a basic subscription to the "Game Box" service (9,900 KRW/month) throughout the subscription period. "Game Box" is KT's cloud gaming service, allowing subscribers to freely enjoy over 100 games without device performance or platform restrictions.

This plan offers unlimited data at speeds up to 5Mbps after the basic data is exhausted. This is the fastest speed limit among KT M Mobile's LTE unlimited plans after data depletion.

Seungbae Jeon, Head of Business Operations at KT M Mobile, stated, "Since the launch of the iPhone 12, we have felt an increased interest in unlocked devices among budget phone customers. Through device insurance, promotions offering over 100GB of additional monthly data, and mobile platform partnership plans, we will continue to provide the best service experience to unlocked device customers."

KT M Mobile is also running a gift event compatible with the Galaxy S21. The first 1,000 customers who subscribe to plans providing more than 15GB of data monthly will receive an official Galaxy charger. Additionally, among participants in the Galaxy S21 unlocked device promotion, a lottery will award ▲Galaxy Watch3 (10 winners), ▲Galaxy Buds Pro (10 winners), and ▲Galaxy Smart Tag (50 winners).

This content was produced with the assistance of AI translation services.