Martial Arts, Recruiting for 'Global Startup School 3rd Cohort' Until the 5th of Next Month

[Asia Economy Reporter Suyeon Woo] The Korea International Trade Association announced on the 25th that it has started operating the 'Global Startup School 3rd Cohort,' a program to discover and nurture global startups aiming for overseas expansion.

This 3rd cohort is recruiting startups mainly in various fields such as O2O·On-Demand services providing online-offline linkage and customer-tailored services, digital healthcare, and business-to-business software-as-a-service (B2B SaaS) solutions until February 5th.

Started in 2019 and now in its third year, this program discovers and nurtures global startups and ultimately connects them to investment attraction. Especially this year, the program will be significantly expanded to operate four cohorts, one per quarter.

Participating startups will receive education necessary for entrepreneurship, investment attraction, and global expansion, including business storytelling, performance marketing, and unit economics modeling of customer revenue and costs. Startups selected through three rounds of practical investor relations (IR) presentations and mentoring will also have opportunities to present to accelerators (AC) and venture capitalists (VC). The Invention Lab, a specialized institution for open innovation and early-stage investment, is participating as the operator for this 3rd cohort.

The Trade Association supports these startups not only in investment attraction but also by providing opportunities to participate in various association projects to aid their global expansion. Robotree (paper engineering toys and content), which participated in the 1st cohort and secured initial investment of 200 million KRW and also joined the Ministry of SMEs and Startups' technology startup support program 'TIPS,' succeeded in exporting to six countries through various supports from the Trade Association.

The Trade Association has provided multifaceted support such as Amazon Launchpad, a premium marketing support program by Amazon, a global marketing panel where overseas experts and general consumers test products and content and promote them on social media, online export platform support like TradeKorea, and industry-academia cooperation with the regional specialized youth trade expert training project (GTEP).

In the 1st and 2nd cohorts, a total of six startups succeeded in attracting seed investments of over 100 million KRW each, and among them, five participated in the Ministry of SMEs and Startups' support program TIPS.

Kim Byung-hoon, Secretary General of the Trade Academy at the Korea International Trade Association, said, "To secure new growth engines for the Korean economy, we must nurture global startups that can lead the digital era," adding, "Through this program, we will actively support the discovery of excellent domestic startups and their global scale-up."

This content was produced with the assistance of AI translation services.