[Distribution Hot People] Seafood Menu with High Emotional Value... Delivery Customers Give Thumbs Up

Seafood Buffet Bonobono
Over 20 Delivery-Only Menus Popular
Reasonable Prices, Premium Packaging Containers

[Asia Economy Reporter Lim Hye-seon] Dining businesses that experienced the "worst year ever" last year due to the novel coronavirus infection (COVID-19) are finding breakthroughs by turning to delivery services for survival. Among them, a place gaining attention for its delivery menu featuring seafood is Shinsegae Food's seafood buffet "Bonobono."

On the 25th, we met Park Jong-su, a team leader (42) of the dining team at Shinsegae Food, who is in charge of operating buffets such as Olban and Bonobono. To recover sales that declined after COVID-19, he newly created delivery-only menus. Park, who has been in the dining industry for 15 years, joined Bonobono as a chef in 2006 and has served as head chef and store manager.

Park said, "We foresee a trend where customers tired of common delivery foods like pizza and chicken will prefer premium delivery menus that satisfy cost-effectiveness. Therefore, we focused on menu planning, taste, quality, and service in development."

Park ordered about 200 various seafood-related menus currently sold for delivery, such as sashimi and sushi, and analyzed the taste and quality of the food with expert chefs in Japanese, Chinese, and Korean cuisine. After meticulous analysis, they created about 20 delivery-only menus that highlight Bonobono's strengths. Sushi prices range from 10,000 to 20,000 KRW, and sashimi from 30,000 to 40,000 KRW, featuring reasonable prices and premium packaging. Additional side dishes such as abalone porridge, tako wasabi, sashimi salad, and abalone jang are also differentiating points.

Park said, "Bonobono's delivery service has received high praise for taste, quality, and service with ratings above 4.9 out of 5 on four delivery platforms: Baedal Minjok, Coupang Eats, Wemakeprice O, and Naver." Analyzing delivery sales for four weeks after the launch of the delivery service, sales in the fourth week increased about threefold (292%) compared to the first week of December when delivery started. The proportion of delivery sales in Bonobono's total December sales also rose to 45%.

Park added, "As non-face-to-face services continue to penetrate everyday life this year, the delivery market is expected to keep expanding. We will expand services through partnerships with various delivery platforms so that more customers can use Bonobono's delivery service regardless of delivery area restrictions."

This content was produced with the assistance of AI translation services.