HiteJinro Conducts Sharing Activities for Residents of Jjokbangchon and Homeless People

On the 25th, Ryoo Jun-hyung, Executive Director of HiteJinro (right), met with Kim Hyung-ok, Director of the Yeongdeungpo Shelter Counseling Center, to deliver rice cakes and hot packs for residents of the jjokbangchon.

[Asia Economy Reporter Seungjin Lee] HiteJinro has stepped up to help residents of jjokbangchon (small room villages) and homeless people vulnerable to heavy snow and severe cold weather to have a warm winter.

On the 25th, HiteJinro announced that it will sequentially provide 10,000 hot packs and 2,500 servings of rice cakes to jjokbang counseling centers in the Seoul area (Seoul Station Jjokbang Counseling Center, Yeongdeungpo Jjokbang Counseling Center, Dongdaemun Changsin-dong Jjokbang Counseling Center) and the Seoul Station Warm Filling Center.

HiteJinro decided to offer support after hearing that jjokbangchon and homeless meal centers have been struggling due to this year's unusually frequent heavy snow and severe cold.

Kim In-gyu, CEO of HiteJinro, said, "I hope this will be of some help to those going through difficult times due to the severe cold, heavy snow, and COVID-19," adding, "We will strive even harder to become a company that fulfills its social responsibility by practicing sharing starting from small acts."

Meanwhile, HiteJinro has continuously engaged in community-based sharing activities for neighbors in need. Over the past nine years, it has supported jjokbangchon and senior meal centers, and this year as well, it plans to carry out various activities to help overcome heatwaves, floods, and cold waves.

This content was produced with the assistance of AI translation services.