"Online Holiday Preparations" 11st Hosts 40 Live Broadcasts for Lunar New Year Special

From Fresh Food to Desserts and Ready Meals... Live Broadcast Special Offers & Customer Participation Events
Seollal Gift Promotion Until February 7... Over 3,000 Products from 25 Leading Brands

[Asia Economy Reporter Yuri Kim] 11st announced on the 25th that it will strengthen live broadcasts to enable the purchase of gift sets and holiday foods. A total of about 40 live broadcasts are planned until February 11, just before the Lunar New Year.

Targeting the expected increase in new demand for convenient home parties, holiday food preparation for staying at home, and early bird gift purchases online during this holiday season, diverse live broadcasts in collaboration with various brands and influencers will be presented 2 to 3 times daily through 'LIVE11'. Each broadcast will feature special live broadcast discounts and customer participation events. It was explained that content competitiveness has been enhanced through various collaborations with home shopping channels such as NS Home Shopping, GS Home Shopping, and Shinsegae TV Shopping, representative brands like Natuur, Ottogi, AmorePacific, Lotte Confectionery, and comedians Yoomin-sang, Kim Min-kyung, and Oh Nami.

On the morning of the 25th at 11 a.m., during the 'Hanbokseon Marinated LA Galbi' broadcast with NS Home Shopping, Hanbokseon Marinated LA Galbi (500g, 6 packs) will be sold at 46,900 KRW, 13% cheaper than the regular price, and Harim Pure Rice (210g, 20 packs) at 29,000 KRW. Customers participating in the live quiz during the broadcast will receive 2,000 SK Pay points on a first-come, first-served basis.

▲'Cleaned Boneless Sea Eel' from Tongyeong Coastal Trap Fishery Cooperative, 'Hallabongcheon & Hyeyang Gift Sets' from Jeju Nonghyup (February 1) ▲'Korean Beef & Apple Gift Sets' from Chungju C-Shop (February 2) ▲'Majangdong Korean Beef 1++' from Opam (February 5) ▲'Korean Beef & Nut Gift Sets' from Gyeonggi Province Corporation (February 8) ▲'Tasty Home Korean Beef, LA Galbi, Iberico' from Shinsegae TV Shopping (February 8) are also prepared.

Live broadcasts featuring desserts and ready meals targeting 'home party' demand have also been prepared. ▲'Natuur Ice Cream' mukbang with comedian Yoomin-sang (January 25) ▲'Minions Glutinous Rice Cake' mukbang with comedians Kim Min-kyung, Oh Nami, and Park So-young (January 27) ▲Exclusive pre-launch broadcast of 'Old-fashioned Pizza,' a frozen pizza collaboration between Ottogi and Taegeukdang bakery in Jangchung-dong, Seoul (January 27) ▲Lotte Confectionery snack gift sets (January 29) ▲'Philadelphia Cheesecake' broadcast with GS Home Shopping (February 4) will be held.

Live broadcasts of cosmetic gift sets, a steady seller for holiday gifts, have also been prepared. ▲Sulwhasoo Lunar New Year gift sets (February 2) ▲AmorePacific Lunar New Year gift sets (February 3) will be sold at prices about 25% cheaper than usual during the broadcast times.

Nam Eun-hee, head of commerce innovation at 11st, said, "In the midst of COVID-19, customers preparing holiday foods and Lunar New Year gifts in a non-face-to-face manner can simultaneously enjoy benefits and fun through live broadcasts, so we have prepared competitive content." She added, "This year will be a year to put more effort into live broadcasts that will lead the non-face-to-face era."

From the 25th to February 7, 11st will continue the Lunar New Year promotion targeting about 3,000 products from 25 major representative brands in the mart category. Each day, one representative brand will be offered at a special price, and benefits such as a 10% discount coupon (up to 3,000 KRW for purchases over 20,000 KRW) and a 10,000 KRW discount coupon exclusive for 11st Shinhan Card users (for purchases over 50,000 KRW) will be provided.

This content was produced with the assistance of AI translation services.