Lotte Department Store Gwangju to Operate 'Seol Gift Set Zone' Until the 10th of Next Month

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch (Manager Na Yeon) announced on the 24th that it will operate a Lunar New Year gift set zone at the Premium Food Avenue food hall on the basement 1st floor until the 10th of next month.

This Lunar New Year gift set has increased the quantity of gift sets by up to 10-30% by product category compared to last year, and various Lunar New Year gift sets are introduced by price range.

With the announcement of the revision to the Enforcement Decree of the Improper Solicitation and Graft Act on the 19th, the gift limit for agricultural, livestock, and fishery products under the Kim Young-ran Act has been temporarily raised to 200,000 won only for this Chuseok until the 14th of next month.

Accordingly, the composition of gift sets such as Korean beef, fish, and fruit was increased by 20% each, and local specialties and premium gift sets were reinforced and introduced.

First, as a recommended gift set, there is the premium gift set L-No.9, which is the highest grade among the 1++ grade, a Korean beef set carefully selected with grilling cuts such as sirloin, tenderloin, and chuck flap tail that best bring out the original taste of Korean beef.

There is also a luxury set mixed with Korean beef and caviar, and the Yeonggwang Beopseongpo Emperor Gulbi set and special selection Gulbi set, which are made by carefully selecting only the precious yellow croaker that has been recognized for its taste and quality since ancient times and was presented on the royal table, are available for order and production sale.

As local specialty gift sets, the Hampyeong Cheonji Korean Beef Premium Set and Jangsu Korean Beef Whole Special Part Set are made to order and sold, and there are prepared sets of Heuksando skate, Mokpo mackerel pike, and wild mussels.

Also, at the Hwasun Dogok Nonghyup Local Food Store, which entered the local department store for the first time, gift sets are sold under the names of farmers.

They prepared Hallabong from the Jeong Soon-yi farm, Redhyang from the Kim Il-rye farm, and Deodeok, which is organically cultivated without any chemical fertilizers or pesticides in its natural state from the Yoon In-seok farm. At the kimchi specialty store Haedamchon, a set of three types of Jeolla-do kimchi is attracting attention.

For fruit gift sets, the selection criteria for gifts have changed from the size of the fruit to sweetness, and new items such as high-sugar-content Shine Muscat and Jeju citrus mixed sets have been introduced.

Representative items include the Premium Shine 4-type mixed set (apple, Hallabong, pear, Shine Muscat), Prega Redhyang set, and Prega Shine citrus mixed set (Shine Muscat, Halladong, Redhyang).

Wines with high rarity are offered in limited quantities, and various products including wines familiar to the public have been prepared to meet the increased demand for wine due to the rise of home drinking and home parties.

As a gift set of snacks that go well with wine, cheese and ham sets from around the world will be introduced.

In addition, from the 25th, a gift event will be held according to the purchase amount of gift sets, and the ‘Gift Subscription’ gift set, which was introduced for the first time last Chuseok, will be held again this Lunar New Year, allowing recipients to receive fresh food in small portions.

When purchasing the ‘Gift Subscription’ gift set, a subscription ticket is sent by registered mail to the recipient, and Korean beef can be received in four installments, and fruit and seafood in two installments within a certain period.

Na Yeon, manager of Lotte Department Store Gwangju Branch, said, “In difficult times, I hope this helps convey our feelings to those we could not visit with representative local foods and specialties,” and added, “We will strive to ensure delivery and product quality to make it the best gift in line with consumer trends.”

This content was produced with the assistance of AI translation services.