Daesung Celtic Enersys Acquires Lotte Boiler

[Asia Economy Reporter Kim Cheol-hyun] Daesung Industrial's boiler manufacturing specialist affiliate Daesung Celtic Enersys announced on the 21st that it will acquire the boiler service rights of Lotte Aluminum. It is expected to influence the landscape of the residential boiler market by supplying Daesung Celtic's services and products to Lotte Boiler dealerships and customers.

A Daesung Celtic official said, "We have fully prepared to actively utilize Daesung's excellent infrastructure so that sales and customer after-sales service (A/S) of 120 Lotte Boiler dealerships can be carried out," adding, "We plan to maximize synergy with Daesung's long-accumulated technical know-how through acquiring Lotte Boiler dealerships as well as securing market share in the eco-friendly condensing boiler market." A Lotte Aluminum official stated, "We plan to minimize consumer inconvenience due to business withdrawal and support the continuation of stable after-sales service."

As the first domestic manufacturer of residential boilers, Lotte Boiler, which has established its position for a long time, announced last December that it would withdraw from the residential boiler business for management efficiency. Daesung Celtic, an affiliate of Daesung Industrial, an energy specialist company with 70 years of accumulated technology, introduced and distributed the gas boiler from France's Chappato Emoraro for the first time in Korea. Recently, it has been recognized for its outstanding eco-friendly condensing boiler technology by winning the Energy Winner Award in the residential boiler sector and obtaining certification from the U.S. National Sanitation Foundation (NSF). In this context, it seems to have judged that acquiring Lotte Boiler will further accelerate expansion in domestic and overseas markets.

In fact, Daesung Celtic has already established a network of over 300 dealerships and is accelerating market acquisition in China by establishing a factory there in 2018. This acquisition is also expected to help expand overseas markets by absorbing Lotte Boiler's distribution network in China.

Daesung Celtic plans to continue customer consultations, A/S reception, and parts supply related to Lotte Boiler products without any issues. Due to the nature of the products, service inquiries and A/S are expected to concentrate in winter, so they plan to minimize inconvenience to existing Lotte Boiler customers and provide normal services. A Daesung Celtic official said, "Through this opportunity, we will strive even more to improve research and development and service quality to once again establish ourselves as the leader in the domestic boiler market."

This content was produced with the assistance of AI translation services.