LG Uplus Begins Activation for Galaxy S21 Pre-Order Customers

[Asia Economy Reporter Eunmo Koo] LG Uplus will proceed with the activation for Galaxy S21 pre-order subscribers until the 28th.

LG Uplus announced on the 22nd that it will activate devices for pre-order subscribers who participated from the 15th to the 21st until the 28th. The first to fourth Galaxy S21 customers of LG Uplus were selected from the families of LG Uplus employees. From the 14th to the 18th, LG Uplus held the ‘We All Together, S21 Award’ event for employees, collecting stories about why they needed to subscribe to the Galaxy S21 and U+ Together bundle product, and selected a total of four people as pre-activation customers.

On the previous day, LG Uplus delivered the Galaxy S21 to the family of the employee selected as the first place at the complex cultural space ‘Ilsangbi Ilsang-ui Teum’ near Gangnam Station, and proceeded with activation for the first subscriber on the same day. The first customer is Jo-eun Yuk (17), the son of Junhyeop Yuk, a cloud architecture team leader in the technology division, who is about to enter high school.

Jeyoon Jung, Executive Director of IMC at LG Uplus, said, “Considering social distancing due to COVID-19, rather than holding a large activation event, we thought it would be meaningful to select internal employees’ families as the first activators in an untact manner to spread the excellence of the Galaxy S21 and U+ Together bundle by word of mouth,” adding, “We will continue various promotions to boost Galaxy S21 sales.”

Along with this, LG Uplus is operating the Galaxy S21 event ‘Teum Play 21’ at Ilsangbi Ilsang-ui Teum until the 9th of next month. ‘Teum Play’ is a new concept usage experience content unique to Teum, providing an experience that goes beyond ‘trying out the product’ to ‘enjoying it instantly as if it’s yours without burden and discovering something new.’ The operating hours are daily from 11 a.m. to 9 p.m.

The first start of Teum Play is ‘Teum Play 21’ linked with the Galaxy S21. Under the concept ‘Solve the puzzle of everyday life,’ missions are carried out using various spaces from the 2nd to the 5th floor of Teum, allowing users to fully experience the Galaxy S21’s key features such as the camera and S Pen.

Along with the Teum Play 21 period, a hashtag event is also being held. Participants who take photos of themselves enjoying Teum Play 21 or having fun at Teum and upload them on Instagram with the designated hashtags will be entered into a draw to win prizes including a Galaxy S21 Ultra 256GB (1 person), Galaxy Buds Live (2 people), and mobile culture gift certificates worth 5,000 KRW (30 people).

Junyoung Jang, head of CX marketing at LG Uplus, said, “We focused on creating special moments through a unique usage experience only possible at Ilsangbi Ilsang-ui Teum,” adding, “We plan to continuously provide Teum Play linked with other enjoyable items for customers even after the Galaxy S21.”

This content was produced with the assistance of AI translation services.