Bonjuk '6jjok Maneul Dakjuk' Advertisement Wins An Award

Bonjuk '6-Clove Garlic Chicken Porridge' Advertisement

[Asia Economy Reporter Lim Chunhan] BonIF announced on the 20th that the advertisement video for ‘6-jjok Garlic Chicken Porridge’ from the porridge specialty store ‘Bonjuk’ and the Korean casual dining restaurant ‘Bonjuk & Bibimbap Cafe’ won an award in the Food & Beverage category of the 2020 A Awards Digital Advertising & Campaign.

The A Awards are hosted by the Korea Digital Enterprise Association, officially sponsored by the Ministry of Science and ICT and the Korea Broadcast Advertising Corporation, and select winners through a rigorous three-stage evaluation process every year.

The ‘6-jjok Garlic Chicken Porridge’ advertisement was produced with the concept of ‘The Nation of Garlic,’ inspired by the Korean viral garlic spoon meme on SNS and the Dangun myth. Actor Oh Jung-se appears as the Garlic Prince representing Koreans’ love for garlic, exclaiming, “Don’t forget, we are ‘The Nation of Garlic,’” cleverly expressing the deep and rich garlic flavor of the 6-jjok Garlic Chicken Porridge.

Kim Taeheon, head of Bonjuk, said, “We aimed to stimulate the curiosity of the millennial generation and approach them in a familiar way to promote ‘6-jjok Garlic Chicken Porridge.’ We will continue to strive to present innovative marketing that maintains Bonjuk’s unique identity while keeping up with trends.”

This content was produced with the assistance of AI translation services.